Bridging Brands between Austria and Emirates.

Personal, culturally sensitive, and strategically thoughtful – Austrian Emirates Consulting is your bridge between Vienna and Dubai.

Expertise from two worlds, united in one mission

Austrian Emirates Consulting FZ-LLC was founded by Mag. Sonja A. Himmer and Mag. Michael Himmer in the Meydan Freezone, Dubai. The company’s mission is to support businesses from the DACH region in the UAE with strategic brand communication, digital positioning, and creative implementation – tailored to the local culture, original, and of the highest quality on site. 

The creative implementation is being handled by the Vienna-based team of the agency Himmer, Buchheim & Partner. The new presence creates an efficient bridge between Central Europe and the Gulf region – authentic, quality-oriented, and close to customers.

Brand Building & Communications for the UAE

Austrian Emirates Consulting FZ-LLC pursues a clear positioning as a marketing agency based in the United Arab Emirates, specifically advising and supporting companies from the DACH region, institutions, and projects in the Arab world by connecting them and enhancing their visibility. Our goal is to foster business and cooperation opportunities between the UAE and Austria, Germany, and Switzerland through strategic communication, brand building, and creative consulting.

Strategic brand consulting & positioning

Development of holistic brand strategies

Visual brand identity & design systems

Campaign concepts for 360-degree media

Creative conception & graphic implementation

Cross-cultural brand management in the Arab region

Austrian quality meets Arabic sensitivity

Our work is based on years of experience in the DACH region – combined with a profound understanding of cultural codes and expectations in the UAE.

Exclusively for clients from the DACH region

For over 20 years, we have been providing excellent consulting services to established brands and visionary start-ups alike. Our track record speaks for itself and is our measurable promise of quality.

Strategy with sensitivity

We quickly and comprehensively understand, identify needs, opportunities and potential, and develop strategies that achieve measurable success based on clear milestones.

A strong network

Thanks to our many years of experience, we have an excellent network in all relevant business areas. This expertise and the right contacts help our customers achieve their goals faster and in a more targeted manner.

All services are project-based, individually calculated, and aligned with the specific needs of each client.

Our services are positioned in the premium segment and are aimed at clients who value strategic depth, cultural expertise, and outstanding design quality. Our clients benefit from a relationship-oriented sales approach with strong personal presence in the UAE, a transparent, project-based offer structure, and close collaboration with local institutions, experts, and entrepreneurs – including the Advantage Austria Trade Office (WKO), the Austrian Business Council, as well as key educational and cultural hubs. 

Brand strategy & positioning

Communication concept

Strategic guidance

Our partner network

We offer our clients access to an established network in media and business circles to create sustainable impact for them.

Pre-Opening “Vienna meets Emirate” on the occasion of the 32nd Austrian Media Days in September 2025 (Photos: @Markus Waches)

The CEO of Austrian Emirates Consulting, Michael Himmer, together with Jürgen Hofer, Publishing Director of HORIZONT Austria, hosted a highly successful pre-opening event as part of the Austrian Media Days 2025. The evening brought together selected partners and leading figures from the media industry. Among the guests were State Secretary Elisabeth Zehetner (Vienna), Boris Nemsic (Chairman of the Board, Delta Partners, Dubai), Andreas Rudas (President, Arthur D. Little Austria), Roland Weißmann (Director General, ORF), Martin Heimhilcher (Chairman of the Trade Division, Vienna), Christof Hinterplattner (Red Bull Mobile / Global Head of Digital Special Projects), Ursula Arnold (CEO, Mindshare Austria), Maimuna Mosser (Country Director, Google Austria), Andreas Babler (Vice Chancellor of the Republic of Austria), Max Dasch (President, Association of Austrian Newspapers and Magazines, VÖZ), and Mario Frühauf (President, Association of Austrian Private Broadcasters).