Bridging Brands between Austria and Emirates.
Personal, culturally sensitive, and strategically thoughtful – Austrian Emirates Consulting is your bridge between Vienna and Dubai.
Expertise from two worlds, united in one mission
Austrian Emirates Consulting FZ-LLC was founded by Mag. Sonja A. Himmer and Mag. Michael Himmer in the Meydan Freezone, Dubai. The company’s mission is to support businesses from the DACH region in the UAE with strategic brand communication, digital positioning, and creative implementation – tailored to the local culture, original, and of the highest quality on site.
The creative implementation is being handled by the Vienna-based team of the agency Himmer, Buchheim & Partner. The new presence creates an efficient bridge between Central Europe and the Gulf region – authentic, quality-oriented, and close to customers.
Sonja A. Himmer
Sonja A. Himmer Founder, Strategist & Communications Consultant. Sonja A. Himmer is the founder and managing director of the Himmer, Buchheim & Partner agency in Vienna, as well as co-founder of Austrian Emirates Consulting FZ-LLC in Dubai. She has more than 20 years of experience in strategic brand communication, positioning, and change processes—with strong capital market expertise from her time at Scholdan & Company, as well as in-depth banking and financial communications expertise from senior positions at Bank Austria Creditanstalt International Group. Her work combines entrepreneurial experience, analytical depth, and cultural sensitivity.
Michael Himmer
Michael Himmer Brand expert, media strategist, and network architect. Michael Himmer is co-founder of Austrian Emirates Consulting and has been a defining figure in the Austrian media, agency, and communications landscape for decades. He was the long-standing managing director of renowned agencies, founded the Austrian Media Days, and held a leading position in the Chamber of Commerce for many years. Today, he brings his extensive experience in brand management, media policy, and strategic network building to international projects with a personal presence in Vienna and Dubai.
Brand Building & Communications for the UAE
Austrian Emirates Consulting FZ-LLC pursues a clear positioning as a marketing agency based in the United Arab Emirates, specifically advising and supporting companies from the DACH region, institutions, and projects in the Arab world by connecting them and enhancing their visibility. Our goal is to foster business and cooperation opportunities between the UAE and Austria, Germany, and Switzerland through strategic communication, brand building, and creative consulting.
Strategic brand consulting & positioning
Development of holistic brand strategies
Visual brand identity & design systems
Campaign concepts for 360-degree media
Creative conception & graphic implementation
Cross-cultural brand management in the Arab region
Austrian quality meets Arabic sensitivity
Our work is based on years of experience in the DACH region – combined with a profound understanding of cultural codes and expectations in the UAE.
Exclusively for clients from the DACH region
For over 20 years, we have been providing excellent consulting services to established brands and visionary start-ups alike. Our track record speaks for itself and is our measurable promise of quality.
Strategy with sensitivity
We quickly and comprehensively understand, identify needs, opportunities and potential, and develop strategies that achieve measurable success based on clear milestones.
A strong network
Thanks to our many years of experience, we have an excellent network in all relevant business areas. This expertise and the right contacts help our customers achieve their goals faster and in a more targeted manner.
All services are project-based, individually calculated, and aligned with the specific needs of each client.
Our services are positioned in the premium segment and are aimed at clients who value strategic depth, cultural expertise, and outstanding design quality. Our clients benefit from a relationship-oriented sales approach with strong personal presence in the UAE, a transparent, project-based offer structure, and close collaboration with local institutions, experts, and entrepreneurs – including the Advantage Austria Trade Office (WKO), the Austrian Business Council, as well as key educational and cultural hubs.
Brand strategy & positioning
Communication concept
Strategic guidance
Our partner network
We offer our clients access to an established network in media and business circles to create sustainable impact for them.

